Commentary from Our Experts:
June delivered a stronger overall performance for retail jewelers, with gross sales increasing 18% compared to June 2025. That marks an improvement from May’s 12% sales growth and reflects a solid close to the first half of the year.
The key difference in June was unit movement. After unit sales declined 9% in May, All Products unit sales were flat in June, while average retail sale increased 18%. This shows that higher average retail values continued to support growth, but unlike May, overall performance was not offset by a broad decline in units sold. While several highlighted categories still showed unit softness, the All Products view includes a wider product mix beyond the categories shown here and points to more stable unit movement across the broader business.
Category Insights:
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Diamonds delivered a strong month, with gross sales up 15% and average retail sale increasing 16%, while units declined slightly by 1%. This was a stronger result than May, with sales growth supported by higher average values and only minimal unit softness.
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Colored Stones & Pearls led the highlighted categories, with gross sales up 30% and average retail sale increasing 37%, despite a 5% decline in units. The category continues to show strength through higher-value pieces, with average retail sale carrying much of the growth.
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Sterling Silver & Alternative Metals remained the softest of the highlighted categories. Gross sales were flat, while units declined 9% and average retail sale increased 10%. Higher average values helped offset lower unit movement, but the category did not generate meaningful sales growth in June.
Overall, June shows a stronger sales environment than May, with unit movement stabilizing at the All Products level even as several highlighted categories continued to rely on higher average retail values to support performance.
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Source: Edge Pulse aggregated retail jewelry sales data from participating retail jewelers. June 2026 compared to June 2025.
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