Holiday Tips for Retail Jewelers 2026
The holiday season is one of the most important selling periods of the year for retail jewelers, and preparation starts well before December.Edge Retail Academy’s Holiday Tips for Retail Jewelers 2026 series features short, practical videos from our experts to help retail jewelers prepare earlier, stay focused, and make stronger business decisions before the holiday rush.
Topics include staffing, scheduling, clienteling, holiday gift cases, fast sellers, margin protection, aged inventory, daily team focus, and more.
New tips will be added below as they are released.
Series Introduction: A Message from Becka Johnson Kibby, CEO
Preparation makes a difference before the holiday rush begins. In this short introduction, Becka shares why Edge Retail Academy created the 2026 Holiday Tips series and what retail jewelers can expect from the videos.Watch the video
Tip #1: Holiday Planning: Start Strong
A strong holiday season starts with a clear plan. This tip focuses on setting goals, communicating expectations, and getting the team aligned before the rush begins.Coming soon
Tip #2: Holiday Staffing: Schedule for Success
The right schedule can make a major difference during peak selling days. This tip covers staffing, training, floor coverage, and preparing the team before December.Coming soon
Tip #3: Clienteling: Start Before December
Holiday clienteling should begin before customers are in last-minute shopping mode. This tip focuses on personal outreach, wish lists, past purchases, and appointment opportunities.Coming soon
Tip #4: Holiday Marketing: Make It Personal
Holiday marketing works best when it feels relevant, local, and personal. This tip covers gift guides, staff picks, social media, email, SMS, and campaign follow-through.Coming soon
Tip #5: Holiday Gift Case: Make Buying Easy
A well-planned gift case can help customers make decisions faster and help sales associates guide the conversation. This tip focuses on price points, giftable items, ensembles, and simple merchandising strategies.Coming soon
Tip #6: Fast Sellers: Don’t Run Out
Fast sellers are often the items customers already want. This tip covers how retail jewelers can review, reorder, and stay ahead of demand during the holiday season.Coming soon
Tip #7: Protect Your Margin: Sell Smarter
Value-conscious shoppers do not mean every sale needs to become a discount. This tip focuses on protecting margin, presenting value, and using inventory strategically during the holidays.Coming soon
Tip #8: Keep Your Team Focused
The holiday rush requires daily focus and clear communication. This tip covers team huddles, sales behaviors, clienteling priorities, and tracking what worked for next year.Coming soon