The William “Wag” Wagner
Business Excellence Award

2021 Wag Award Winner

Dana Friedman of Petite G Jewelers has been awarded the fourth annual William (Wag) Wagner Business Excellence Award.

David Brown, ERA President, commented “Dana diligently embraced strategies and recommendations from her Edge Retail Academy Business Advisor that allowed her to increase sales by 31%, raise gross profit by 40% and even increase her gross margin by 3.3%.”

Charleen Pfaff, Dana’s Edge Retail Academy Business Advisor, added “Petite G focused on inventory management; the store achieved its optimum inventory level, including reducing aged inventory by $120,000.”

Dana Friedman noted “In addition to sharpening our inventory mix and creative store events, Charleen provided us with sales team development and training, which led to an engaged team, and helped grow our revenue significantly.”

2020 Wag Award Winner

Sam and Jane Falls of Falls Jewelers have been awarded the third annual William (Wag) Wagner Business Excellence Award.

David Brown, ERA President, commented “The Falls are very focused on diligently reviewing business metrics and applying best practices to make meaningful improvements to their store’s financial health. In 2020, this focus paid off; Falls Jewelers increased sales by 24% and raised gross profit by 28%, while reducing their aged inventory by 20%.”

Sam Falls said “When we first started with ERA a year ago, we never dreamed our business would be in the financial position it is in now. I have a renewed passion for our business and tremendous hope for future successes.”

2019 Wag Award Winner

Rottermond Jewelers, a two-store Michigan chain founded in 1984, is renowned for its unparalleled inventory, top-notch customer care, and expert custom jewelry design.

Edge Retail Academy President David Brown commented “Cindi and Dean are very focused on diligently reviewing business metrics and applying best practices to make meaningful improvements to their store’s financial health. In 2019, this focus paid off; Rottermond increased sales by 22% and gross profit by 31%, while reducing their aged inventory by 20%.”

Cindi Rottermond was excited to learn about winning the award. “Wag was an important early advisor as well as close friend to us. We are very touched to be honored with an award honoring business excellence that is named for one of our most trusted advisors.”

2018 Wag Award Winner

Roman Jewelers of Bridgewater Township, New Jersey is a family-owned retailer of more than 30 years with a passion for designing custom jewelry across 4 generations.

Edge Retail Academy Business Advisor, Sherry Smith, has worked with Roman Jewelers for 2 years. Sherry commented “Sophie and Lucy were very open-minded to implement industry best practices. They focused extensively on improving the margins of their sales team through a new compensation plan.”Roman Jewelers found their gross profit increased 16% in one year with the new plan.

Sophie Shor was excited to learn about winning the award. “My daughter Lucy and I never would have believed we were capable of accomplishing our margin goals without the guidance of Sherry and the Edge Retail Academy. They have made a measurable impact to our business.”