About Mona Lisa Shaffer
After 30 years of progressive retail jewelry experience, Mona joins the Edge Retail Academy, ready to help you win your market. Beginning in sales and advancing to management, Mona proved adept at driving top line revenue while developing a cohesive team to support her. Working through various management and ownership situations, she has valuable experience in a wide-range of jewelry operations. She relies on proven strategies to help develop the opportunities of the business and hone its strengths.
Passionate about people and their role in our collective success, Mona will look at human capital with equal parts empathy and scrutiny to assess function-fit. She understands the sales process and coaches the nuances of high performance selling, training, recruiting, visual display and merchandise turnover. Mona knows from experience how to motivate your people and ratchet up sales.
Highly driven, intuitive, and creative, Mona uses her expertise to help clients achieve and exceed their goals. She can navigate competitive shifts with ease and apply expert knowledge, industry experience, and relentless energy to solving your company’s issues. Holding both GIA and AGS jewelry professional accreditation, she loves learning and conquering a challenge! Mona has earned dozens of awards for revenue achievement and attributes it to teambuilding and incremental goal management.