Business Growth Strategist
Brian has over 30 years of experience in the jewelry industry. He began his career in Southern California at a small three store chain that had $3 million in annual sales, and quickly became a top sales person. Brian soon moved into a management role and over the next several years helped grow that company to 14 stores with $15 million in annual sales. As General Manager for one of the company’s stores, Brian generated $5 million in sales within the first 12 months of launch. He then attained the #1 volume store in the company and held that position for the next 12 years, reaching a company record of $18 million in sales in one year. While there he built a team of over 60 employees, including 10 managers, multiple million-dollar sales writers, customer service associates, and master jewelers. He helped drive the company’s total annual sales to over $100 million. Brian achieved this by personally recruiting, training and mentoring/coaching sales associates and managers to reach record sales and success.
Brian next teamed with an independent jeweler with annual sales of over $7 million where he became part of the executive staff. There he helped to define and cultivate the company’s vision and culture, and was instrumental in developing and executing the company strategic plan. This included creating a new Design and Service Center, which provided the company with an increased revenue stream, creating a diamond solitaire program including display, merchandise and sales presentation to increase solitaire ring sales, and collaborating with the marketing department on radio and television advertising strategies. Brian also recruited, trained, and mentored talented sales associates, with one recruit repeatedly surpassing $1 million in annual sales.
Brian later rejoined Robbins Brothers, Worlds Biggest Engagement Store, as the Outside Sales/Management Procurement and Assimilation Company Recruiter. Reporting to the VP of Stores, Brian was to identify and recruit top sales associates and managers in the company’s effort to expand. Brian exceeded expectations and over the next few years recruited multiple candidates that grew into million-dollar sales writers and accomplished managers. He also mentored and trained new and existing managers on how to develop successful recruiting habits. He conducted store meetings to broaden recruiting participation of staff and to promote company culture.
As part of The Edge Retail Academy Team, Brian is our Business Growth Strategist. He is expert at developing comprehensive selling systems and “closing the sale” strategies, recruiting and training talented sales people, optimizing merchandise selection, and designing actions plans to increase customer traffic, closing percentages, and average sales. Brian is passionate in what he does and is committed to working with our clients to help them achieve their business goals. Having walked through the process personally, Brian fully understands what it takes to develop a successful business and works with our clients to help them do the same.