Edge Retail Academy Blog

Staff Motivation

by Darci Aselage

This article may cause you and your team extreme changes in attitude, focus and enthusiasm! Probable side effects include increased sales, productivity and profits.

Praise Your Team!

 Take the time to tell each staff member how much you appreciate them and compliment them for something specific they have done. Whether it is the top sale of the day, selling an add-on, placing special orders, or cleaning up the wrapping area, let them know you’ve noticed. Make them feel important! They are your team!

Success is rarely an accident; it comes from a combination of motivation and aptitude. If you are motivated, you’re willing to do what it takes to attain a desired outcome. When you continue to practice, you increase your aptitude, which in turn increases motivation that allows you to continue on the success cycle. Aptitude is a result of learning. It’s a result of a permanent change in behavior that occurs as a result of practice.

Ensure Your Team Clearly Understands Your Plan

  1. State the new direction/changes and expectations you have of your staff. People respond better when they know the goal you want to achieve and what is expected of them.
  2. Describe the experience you are creating to reinforce your vision. Be specific. “Here’s what I am going to do.” By doing so, you are taking accountability for your changes. “Here’s how I need each of you to help…”
  3. Ask for feedback. “Can you think of something else I/we need to do?” This makes your team part of the process, which in turn, makes them more invested in the outcome

Communicate your Vision

Before you can guide your business, shape your strategies, define action plans and create a culture of continuous improvement, you need to communicate a vision that your whole team can understand and buy into.

A vision is a guiding principle that can provide context for completing objectives and strategies. A vision describes the way a business must operate to achieve its financial goals. It must become the guiding light around which all business systems align.

A vision allows you to attract team members who buy into a similar dream. Without one, you risk employing team members that are motivated solely by personal gain or something quite different. People generally perform best when they understand and empathize with group they belong to. We all want to be part of a team that strives for something together. Sure, we want to be paid well for our efforts, but our passion, enjoyment and job satisfaction usually come from something beyond “earning a wage”.

 Business is like a jigsaw puzzle with 100’s of individual pieces making up the finished puzzle. There is a vision. Imagine how difficult it would be for a group of intelligent people (your staff) to put together a jigsaw puzzle if you took away the box with the picture on it. In other words, if they had no idea what it was meant to look like when it was completed.

 Hold weekly Store Meetings

Present weekly store meetings that clearly communicate your vision and define your goals. Turn the vision into something real and tangible rather than a concept.

There are 5 steps to success:

  1. Define Your Objectives: “This is where we are and this is where we are going.”
  2. Establish Strategies: “This is how we will get there.”
  3. Identify Resources: “What/Who will we need to help us achieve our objectives?”
  4. Outline Implementation and Behavior: “We will all need to do things a bit differently and try new ideas to ensure we achieve our goals and objectives.”
  5. Measure, Monitor and Modify: “Are the strategies working? Quick enough? If not, we need to modify the strategies and/or behaviors to see a difference.”

Create Monthly Incentives
Incentives are a great way to change behaviors, motivate and work toward a common goal. They can also be a lot of fun, and something your team looks forward to! Here’s an incentive idea that instills drive and encourages teamwork:

Hang a chart on the wall and track/update progress daily. You can decide what to track: total sales, average retail sale, number of items on a ticket (add-ons), service clients turned into a sale, and so on. Review progress at your weekly store meetings.

Ask your staff what will motivate them. Give them options to choose from, such as:

  • $175 store merchandise credit
  • Day spa treatment at the spa of their choice
  • $75 dinner for two at a restaurant of their choice
  • $75 cash
  • Paid day off

If the store hits the reach goal, each team member gets to pick ONE of the above.

If the store hits the stretch goal, each team member gets to pick TWO of the above.

In the event that drive and motivation occurred while reading this article, please feel free to reach out for more details and advice!

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