Edge Retail Academy Blog

Make 2016 All About You

By David Brown

There is no better time of the year than right now to demand more for yourself and from others … from your inventory, from your suppliers, from your staff, from your advertising and from your investment.

Resolutions, Goals & Objectives

No doubt this New Year’s Eve you made some resolutions for the year ahead. Sadly, for most people, they are the same ones resolved last year.

The reason … a lack of real motivation and desire. New years resolutions are often things we don’t want rather than things we desire. For example:

I’m going to give up smoking; lose weight; stop procrastinating and exercise more

Not very positive stuff when you think about … giving up, losing, stopping, doing more.

Most of us aren’t driven to give things away that give us some form of pleasure or satisfaction. We are however driven to achieve the things that we desire the most and that we feel passionate about. Here’s a quote by Paul J. Myer:

“Whatever you vividly imagine, ardently desire, sincerely believe and enthusiastically act upon … must inevitably come to pass!”

 So the purpose of this note is to encourage you to start the new retail year with a sense of purpose, belief, enthusiasm and determination based on your own worthwhile, predetermined, personal goals. And in case you can’t think of any goals … click here (see goal teasers)

There are two ways you approach this year … one is with apprehension, the other is with anticipation.

It’s normally your personal goals that provide the desire and motivation (the why) while the business goals provide the means (the how) to achieve them. It’s the old saying “are you working to live or living to work”.

For this reason, we suggest you start with your personal goals.

Personal Goals

When you start the process of writing down your personal goals, be careful not to limit your thinking based on your current situation. The list you create is basically a giant “grab bag” of all the things you would like to have, the person you would like to be, the things you would like to do, the people you would like to meet, the places you would like to go … and so on during the days, weeks, months, year/s or lifetime ahead.

Your goals need to excite you and fill you with anticipation … don’t worry about “how” you’re going to achieve them at this stage and don’t say “I can’t afford it so I won’t write that down.” Be bold like the 15 year old who wrote this:

“To discover new oceans, we must first have the courage to lose sight of the shore.”

To ensure your goals are balanced … click here. (see goal teasers)

Action Step:

On six separate pieces of paper (one for each area of life) start a giant list of all the things you want to have, to do and to become.

Warning! It will feel strange to start with, because, like 97% of people, you may not have written down your goals like this before. But make a start! Grab your paper and start writing. No one needs to see your lists, so make them as personal and relevant to you as you can. Remember, don’t worry about how you’ll achieve these things for now, just write them down.

Have fun and start writing as soon as you’ve thought of your first goal. To start with, write as many goals as you can in a ten minute burst … any order, any size, any thing!

Business Goals

Remember, it’s your personal goals that provide the motivation and direction for your business goals. Business goals tend to be more task oriented, but when you see your business or career as a tool to help you achieve the lifestyle you really want it takes on a different perspective.

Time to reflect

No doubt over the Holiday break (I can hear some of you laughing at the thought of a break) you pondered the passing of another year and vowed that the year ahead was going to be different. It is the perfect time to reassess the passing year i.e. what has been successful and what hasn’t. What are you going to repeat and what will you do differently.

Given that for most of you, December is the biggest sales month of the year, it makes sense to carefully and thoroughly analyze all aspects of your December results.

In October this year, you won’t remember with any detail or accuracy what happened last year … so do it while it’s fresh, and by the way, involve your staff.

Get them to write their own report about what they would do differently this year.

For examples of things to analyze click here (see Time to Reflect)

 Action Step:

Having written a huge list of exciting personal goals, you now need to make another list of your important business goals … the things that will help you achieve the personal ones.

On separate pieces of paper (one for each area of Business) start a list of your business goals and priorities.

Remember that it’s important to set yourself some short, medium (12 months) and long term (two years plus) business goals and to then break them down into quarterly, monthly, weekly and even daily action steps.

Do you ever feel like you’re busy but unproductive, wasting time and treading water? Well we have a rather simplistic approach to Time management & productivity … it goes like this:

“If you don’t know what you’re trying to achieve,

how do you know if you’re wasting time?”

Once you have a crystal clear understanding of what your business goals are, we suggest you ask your staff to write down their own goals e.g. what courses are they going to attend; what will their average sale be in one month; what new product knowledge skills will they learn etc.

Turn potential into profit.

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