OBJECTIVES & PLANS – Review and refine your objectives and required strategies and activities.
SUPPLIES – Make sure you are well stocked with boxes, wrap, ribbons, bows, bags, sales receipts and other supplies you will need through the season. FYI – offer to email receipt to customers allowing you to capture their emails while being environmentally friendly.
MARKETING – Your marketing plan should be in place with key dates on your calendar.
Create your “Must Do” list for your holiday events.
Assign each item to a staff member.
Plan your direct mail pieces to arrive at least 7-9 days prior to your event.
(FYI – Marketers find the end of the week to be the most effective time for arrival).
Schedule your social media posts and email blasts.
(Tuesday afternoons have the best open rate for emails), in advance to save you time.
INVENTORY – Ensure you have sufficient stock levels of product you are advertising.
Replenish fast sellers daily if economical to do so or at least weekly!