Edge Retail Academy Blog

2017 Holiday Tips – Part 5 of 8

  • OBJECTIVES & PLANS – Know what you’re aiming for and how you’re going to hit it.
  • STAFF – Remember your Daily team meetings (10 mins. max.) to discuss today’s daily target; how your trending MTD and one or two actionable items the staff can do that week to help drive revenue.
  • INVENTORY – Start replenishing your fast selling product daily.
    • The average fast seller turns 5 times a year.
    • Dedicate case space to 12 Holiday Gift Options in a variety of price points.
      • This creates a great go to place for salespeople.
      • Feature the most desired pieces in prominent positions.
      • Group collections together to provide customer solutions.
  • SALES – Continue to have weekly meetings and daily huddles with your team! 
    • Share month to date figures!
    • Celebrate wins and high five team members who have excelled in average retail sale, most add-ons, lowest discounting, etc.
    • Communication is key during this busy season!
    • Stay positive and focused.
      • FYI – praise in public, discipline in private.
  • MARKETING – Make sure your digital presence is strong.
    • Consider a Facebook sponsored story ad since they receive 52% more clicks than the standard Facebook ads.
    • Post reviews in your store, website and all social media.
      • FYI – 80% of consumers state they’re more likely to try new things because of a suggestion from a friend through social media.

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