Edge Retail Academy Blog
- OBJECTIVES & PLAN OF ACTION – Are you on track or off track. Become inquisitive – what’s working and why. What isn’t and what are you going to change.
- STORE – Make sure store is free of clutter and fully stocked every morning.
- SALES – Focus on upselling and add-ons with your staff.
- Never pull out more than 3 items.
- Make sure staff is asking open-ended questions.
- Suggest complementary pieces.
- Ask your customer who else is on their gift-giving list.
- FYI – you’re offering great service by helping your customers shop in one place.
- MARKETING – Edge users – review your “Why In” report frequently to track your marketing.
- This allows you to identify what marketing is effectively driving in customers.
- And may uncover advertising that isn’t working allowing you to tweak your marketing as necessary.
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