MARKETING – Recognize your faithful customers by sending out small holiday gifts to them. Keep a supply on hand in your store to give away to your regular customers. People often want to reciprocate so this can lead to more sales.
SALES – At your team meeting, review your turnover strategies and role play to make the most of every opportunity. Every person that walks into your store is a possible sale!
STORE – The last 2 weeks before Christmas are generally the busiest and tend to bring in a significant portion of your holiday sales. Make sure you’ve re-merchandised to fill any holes and to refresh your cases.
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