Edge Retail Academy Blog

Demand more for yourself in 2015

How to set yourself up for a successful and enjoyable 2015

There’s an old saying ‘if you fail to plan, you’re planning to fail’ and yet year after year, when we ask a gathering of retail jewelers ‘who has a budget and a plan for achieving it’ only about 10% of people put their hands up.   

Let’s face it, you wouldn’t dream of building a house without first completing a detailed set of plans, expectations … and yes, a budget.  True?  And how much confidence would you have in a pilot who took off, got to 35,000 feet and then announced that ‘we’ll just see where we end up’.  Not very much I suspect.  And yet that’s what we’re telling our staff if we don’t have meaningful objectives and strategies in place for our store when we begin a New Year.

Quote:  Most people aim at nothing, and hit it with remarkable accuracy”

I’m pretty passionate about helping retail jewelry stores (and their owners) reach their full potential, and in all instances, the starting point is to establish the owners clear and meaningful goals and objectives.  In fact our entire Mentoring program revolves around our ‘5  Steps to Success’ …

  1. Establish your ‘Goals & Objectives’ … this is the ‘what’ and the ‘why’ step
  2. Determine the ‘Strategies’ required to achieve Step 1 … this is the ‘how’ step
  3. Identify the required ‘Resources’ to be successful e.g. how many staff and how much inventory and advertising do you need?
  4. Implement steps 2 & 3.  What individual and organizational ‘Behavior’ is required to achieve your objectives.  The quality of the results is determined by the quality of your behavior or actions
  5. Measure, monitor and modify.   Measure your results, monitor behavior and modify steps 2, 3 and 4 as required  

I first discovered this formula when I was a teenager, and it is frankly the only reason I have been able to achieve what I have and how I get to do what I do today … so please, don’t be fooled by its simplicity and I sincerely hope it helps you, as much as it has helped me.

I have attached our ‘Think Big and Demand More’ document for your reference.  I hope it provides you with some ideas, opportunities and excitement for the year ahead.    

Think Big 2015 Master

Success, David Brown

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