Webinars

Online and on Target

The Edge Retail Academy offers over 25 webinar topics designed to help your staff sell more product and grow your business. It’s a complete online education program that you can tailor to your store’s needs. Kick start cash flow by showing your sales staff how to overcome customer objections, sell bridal to couples, romance the shopping experience, or close the sale—plus much more. Or learn how to attract more customers by implementing proven clienteling techniques, capitalizing on anniversary and birthday lists, presenting more powerful displays, and gearing up for the important 4th quarter selling season.

Edge Retail Academy Webinars

The following webinars are currently available year-round, along with accompanying handouts. For more information and pricing details CLICK HERE.

Selling

  • #101 – Basics of Selling
  • #103 – Selling:  Opening the Sale
  • #105 – Selling:  Closing the Sale
  • #114 – Objections
  • #115 – Closing Skills
  • Romancing the Shopping Experience
  • #203 – Disguise Selling with True Customer Service
  • #206 – The Ace Team
  • #208 – Selling Across Generations

Clienteling

  • #102 – Service Clienteling and Cultivating Wish Lists
  • #104 – Creating a Clienteling System
  • #106 – Acquiring Customer Information
  • #109 – Capitalizing on Birthday and Anniversary Lists
  • #112 – Great Follow-Up
  • #204 – Don’t Wait – Create

Bridal

  • #107 – Bridal Selling:  To Him
  • #108 – Bridal Selling:  To Them
  • #111 – Clienteling the Bridal Customer
  • #207 – Dominating Bridal
  • Merchandising and Display

Management and Leadership

  • #222 – Managing for Results
  • #231 – Part 1 – Demand More From Your Business and For Yourself
  • #231 – Part 2 – Demand More From Your Business and For Yourself
  • Hiring and Managing Super Star Sales Staff
  • #221 – Implementing and Managing the Sales Training Webinars
  • Succession Planning
  • Key Metrics for Success
  • KPI – Key Performance Indicators Report

Maximizing Your 4th Quarter Potential

  • #201 – Gear UP! Kicking off the Season
  • #202 – Planning and Executing Special Events
  • #110 – Acquiring and Updating Wish Lists
  • #113 – Selling to Men (at Christmastime)
  • #205 – Propping up Profit

Fall Webinars to Prepare for the Holidays

Performance Management (for owners and managers)

  • Part 1 – 4th Quarter Targets & Opportunities; Implementing & Managing this Webinar Series
  • Part 2 – Managing for Results; Self-Management; Turn Potential Into Profit

Train Your Staff to Sell at Maximum Profits

  • Part 1 – Setting Up The Sale, Creating an Experience
  • Part 2 – Discount Less, Sell at Maximum Profits

Transitioning the Bead Purchaser to Fine Jewelry

  • Part 1 – Understanding the Female Self Purchaser
  • Part 2 – Having the Right Product
  • Part 3 – Is your Store Design and Marketing Attracting the Female Self Purchaser?
  • Part 4 – Selling the Female Self Purchaser

Clienteling

  • Part 1 – Excuses, 4 Key Customer Groups, Understanding
  • Part 2 – Reaching Out, Tools to Use

A Checklist for Getting Your Showcases Ready For The Upcoming Selling Season

Effective Team Meetings

  • Part 1 – Engage Your Team, General Business, Operational Details
  • Part 2 – Training, Working Sessions

Effective Leadership (for owners)

  • Part 1 –  Get on Track, Stay on Track and Demand More From Your Business
  • Part 2 – Avoid Crisis Management Through Inspired Leadership. Manage Your Managers

Hiring Top Performers

What’s in Store? Your Success.

The Edge Retail Academy can turn your sales associates into a more confident and productive team with a wide selection of in-store training programs. And, as always, customized training is also available on any specific topic you desire. In short, we cover every aspect of staff training and development—with the goal of making you more profitable and successful.